Good morning, friends, and welcome to another beautiful day.
Today, we have a couple of stories about TikTok influencers. I loathe TikTok with a fiery burning passion. I believe it typifies everything that’s wrong with communication and relationships today, and yes I know that makes me sound like an old man haha. Still, it’s interesting to read about folks who are doing cool stuff with the platform.
How an Excel influencer on TikTok manifested her way to making six figures a day. [The Verge] — “Kat Norton is a Microsoft Excel influencer. She has over a million followers on TikTok and Instagram, where she goes by the name Miss Excel, and she’s leveraged that into a software training business that is now generating up to six figures of revenue a day. That’s six figures a day. And she’s only been doing this since June 2020.”
Our second TikTok story is a “bonus” link since it’s from The New York Times (so may be behind a paywall for you) and isn’t really money related…
Performance artist becomes TikTok phenom because of 2007 Starburst commercial. [The New York Times] — “In 2007, the performance artist Jack Ferver appeared in a cunningly strange commercial for Berries and Cream Starburst candy, playing a ‘Little Lad’ in antique garb who sang and danced about his love for berries and cream…Fourteen years and many iterations of social media culture later, the podcaster and comedian Justin McElroy uploaded a clip of the ‘berries and cream’ song and dance to TikTok, where mining 2000s nostalgia had become a trope.”
And now on to our NON-TikTok stories…
Why women may be better investors than men. [The New York Times, so possible paywall] — “Heroes or villains, winners or losers, real or imagined, our iconic investors are very, very male. But that’s a mistake — because it turns out that women are often better at investing. Fidelity offered up the latest evidence this month: Over a 10-year period, its female customers earned, on average, 0.4 percentage points more annually than their male counterparts. That may not seem like a lot, but over a few decades it can add up to tens of thousands of dollars or more.” [See also: Fidelity’s 2021 Women and Investing Study]
Always ask for what you want. [Chris Guillebeau] — “The right kind of risks are asymmetrical, which means that the potential reward far outweighs the potential loss. If you’re looking for a way to level-up your life, start taking more of these risks. You can do so right now, today, by identifying disproportionate opportunities in your life. The easiest asymmetrical risk you can take is to simply go through life asking for what you want.”
Okay, that’s all I have for you. I’ll be back tomorrow to see you into the weekend. Ciao!