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Wise words on investor behavior.

Today is Tuesday, and you’re a money boss. Because you’re a money boss, you’ve made your way to Apex Money. It’s here you’ll find fresh new money links every weekday. Let’s look at what I’ve gathered for you today.

Wise words on investor behavior. [Novel Investor] — “When it comes to investing, it’s often what you don’t do that matters most. The best example of this is misbehavior. Unfortunately, not nearly enough investors see it that way. And why should we? We’re bogged down with messages about owning the right investments for today’s environment. Which leads to market timing and forecasts. Two things were terrible at, by the way.”

The long game always wins. [Financial Panther] — “There’s an interesting truth that I think applies to everyone. If you give yourself enough time, you can achieve almost anything. As simple as that sounds though, the reality isn’t so simple. For many of us, time is a luxury we don’t have. Sometimes, it’s on us. We lack patience and we want things to happen fast. And when they don’t happen fast, we give up. We live in a world built on instant gratification.”

Advertising invades your dreams. [Aeon] — “Advertisers have begun invading our sleep in an attempt to place their products in our dreams. This is neither metaphor nor fiction; it’s a fact. The night before Super Bowl LV, the beverage company Molson Coors ran what they called the ‘world’s largest dream study’. They explicitly aimed to place images of Coors beer, along with positive imagery (of refreshing alpine rivers, for instance), into dreamers’ minds.”

Let’s close things out with one non-financial story. It’s a New York Times profile of one of my favorite filmmakers, Hayao Miyazaki.

Hayao Miyazaki prepares to cast one last spell. [The New York Times] — “Miyazaki’s heroines outnumber his heroes. Within the world of anime, these characters are called shojo, girls of an in-between age, no longer quite children and not yet women; but where shojo were typically passive figures subject to romance narratives, Miyazaki’s girls display formidable know-how and independence. They take on jobs, organize households, fight battles and rescue boys from near death — all matter-of-factly, without ever trumpeting notions of girl power.”

Miyazaki’s films are magical. I’ve been a fan since 1997, when my best friend Sparky first dragged me to a screening of Princess Mononoke. I was blown away. If you’re unfamiliar with this Japanese genius, here’s a six-minute YouTube video that collects highlights of his work.

That’s it for today! See you all tomorrow…