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We just experienced the best 50-day market rally. EVER.

Well, Apexians, I lost my first readers yesterday for standing up about something. Honestly, this is why I’ve never stood up for something before. I’ve been too timid. Or maybe a better word is “cowardly”.

But here’s the thing. I dislike covering the political aspects of personal finance because I believe money ideas are important for everyone, and I don’t want to cloud things by getting into political arguments. Doing so doesn’t help anyone improve their bottom line. That said, racial equality isn’t a political issue — it’s a moral one.

If this notion offends you, by all means unsubscribe.

Trust me, there’s no danger that Apex Money will become all about politics all the time. (And there’s no danger that Get Rich Slowly will either.) And if it makes our conservative readers feel any better, I’m also losing liberal readers because they don’t think my actions are enough. Go figure. I just can’t win.

But you don’t come to Apex Money to hear me pontificate. You come for the links. And while I’m not completely back to money links today, I do have a few. Let’s get to them!

We’ve just experienced the best 50-day market rally ever. [LPL Research] — “The 39.6% gain in 50 days was the greatest 50-day rally ever, besting the previous best in October 1982. What’s important to note here is that many of these rallies took place coming off major market lows, and delivered quite strong returns going out 6 to 12 months.”

Folks: When the market drops, you do not panic and sell. You buy, if you can. End of story.

How airlines use rewards cards to drive growth. [Privacy Blog] — “For decades, airlines have leaned on rewards cards for their steady revenue stream—particularly during industry contractions. In fact, the billions in revenue generated by U.S. airline rewards cards and loyalty programs can, at times, outpace overall sales growth.”

People are emerging from coronavirus isolation with carloads of stuff to donate. [CNN] — “Thrift stores around the country are getting a deluge of donations from people who’ve had months to think about the things they don’t need while sheltering at home during the coronavirus pandemic.”

“My white privilege.” [The Non-Consumer Advocate] — “I’m a liberal middle-class white woman raised in a family that abhors racism, and I end each blog post since November 4th, 2016 with a dig against Donald Trump. But that doesn’t mean that I don’t benefit from white privilege. This hard truth is a difficult pill to swallow.”

To wrap things up, our video feature is a Google Talk from financial coach Shawn Rochester, author of The Black Tax: The Cost of Being Black in America. In this 75-minute presentation, he examines the various costs that contribute to the wealth gap between blacks and whites.

This talk is long but it’s very interesting.

Okay. That’s it. Let’s all hope the weekend is nice, quiet, and peaceful and filled with sunshine, rainbows, and unicorns. And maybe a few Taylor Swift videos. Jim will be back on Monday to take you through another week. Until then, stay well.

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