If you haven’t watched K-Pop Demon Hunters, you should… I only watched it three times this past weekend. 🤣
It turns out, much like Thailand and Thai restaurants, South Korea has played a role.
How The South Korean Government Made K-Pop A Thing [NPR] – “In the late ’90s, when Asia went through a huge financial crisis, South Korea’s leaders decided to use music to improve its image and build its cultural influence. So the country’s government poured millions of dollars into forming a Ministry of Culture with a specific department devoted to K-pop.”