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The curse of the Michelin star

It’s not an actual curse but if a restaurant gets a Michelin star, it’s actually more likely to close.

Yikes.


The curse of the Michelin star [The Economist] – “A Michelin star boosts publicity: the study found that Google search intensity rose by over a third for newly starred restaurants. But that fame comes at a price. First, Mr Sands argues, the restaurants’ customers change. Being in the limelight raises diners’ expectations and brings in tourists from farther away. Meeting guests’ greater demands piles on new costs. Second, the award puts a star-shaped target on the restaurants’ back. Businesses they deal with, such as ingredient suppliers and landlords, use the opportunity to charge more. Chefs, too, want their salaries to reflect the accolade and are more likely to be poached by competitors.”