I love ordering fajitas. It’s not because it comes out on a sizzling platter, though I enjoy that too, but it turns out that helps sell the product.
I find it fascinating how “marketing” influences all aspects of our lives and in the case of today’s article, the author reveals how menu design and presentation influences us by appealing to our senses.
The Sizzle and Steak Edition [Why is this interesting?] – “A sizzling platter hits something in the brain, and makes you more hungry, or at the very least, have order envy. This tweet was a direct hit, judging by the retweets, responses, and smoke it threw off.”
It also led to this article which dives into the design of a restaurant’s menu.
I’m still ordering fajitas though. But not oysters at the same place that has fajitas.