A fascinating post about luxury goods that never asks “should you even play?”
How to win the Hermès game [The Hustle] – “Hermès Birkin and Kelly bags are some of the most exclusive and elusive products in the luxury business. The brand doesn’t sell them online. You can’t simply walk into a boutique with the $10k to $100k+ they cost and walk out with one. Even a brand-endorsed price list of the bags’ different styles and sizes? Not available.
So how do you get one, if not from the booming resale market, where prices can run double or triple the retail price?
You play the Hermès game.”