The Lengths Americans Are Willing to Go to Make Every Penny Count [The Wall Street Journal] – “Saddled with ever-ballooning grocery bills, Julie Simpson decided to take matters into her own hands.
She started to dilute.
Simpson, a software marketer in Mississippi, added water to her Dawn dish liquid and her Clorox floor cleaner. She stopped buying aerosol glass cleaner and replaced it with a bottle of Windex so that she could add water to make the solution last longer. She even thought about diluting her treasured Sensodyne toothpaste, but drew the line there. She squeezes out every last bit instead.”