Wings, booze and heartbreak – what my research says about the hidden costs of sports fandom [The Conversation] – “Coming from this football-crazed culture, I often wondered about the psychology of fandom. This eventually led me to pursue a Ph.D. in sport consumer behavior. As a doctoral student, I was most interested in one question: Is fandom good for us?
I found a huge body of research on the psychological and social effects of fandom, and it certainly made being devoted to a team look good. Fandom builds belonging, helps adults make friends, boosts happiness and even provides a buffer against traumatic life events.”