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A fun collection of stories from Morgan Housel

A very quick read with a lot of insight.

Or perhaps the stories were fit into the insights.

Either way, I enjoyed it. I hope you do too.

What A World (A few Stories) [Collab Fund] – “The CEO of Bronco Wine – which sells the Charles Shaw “Two Buck Chuck” wine at Trader Joe’s – was once asked how he’s able to sell wine for less than the cost of bottled water.

He replied: “They’re overcharging you for the water. Don’t you get it?””

They get better and better.